Friday, June 15, 2007

Trying to Figure Out the Whole Marketing Thing

I'm an artist, business just isn't something that comes naturally to me. So trying to figure out what I should produce to actually make a profit is difficult. Another problem is how much should I have in inventory? Hopefully I'll be able to figure this out before the show and festival that I'm doing.

What I've got so far.


Original one of a kind sculptures. These sculpts like my Wood Nymph, Satyr, and An tEach Uisce.

One of a kind sculpture series These are one of a kind sculptures that fit into a set theme. So far this only consists of my Perma-Pets.

One of a kind jewelry series. These are my Gargoyles and Cthulhu's Gems necklaces.



What I'd like to add.


First of all of course I'd like to increase the numbers of everything I have so far.

One of a kind sculpture series I'd like to come up with at least one more one of a kind series. So far I've got no ideas for this, I'm trying really hard to come up with something.

Cast sculptures. I have some resin and ordered some hydrocal and mold latex. I'd like to start with some small cast plaster pieces. One of the ideas I had was to expand on the idea of my Mermaid Bust and do a full figure. A baby Cthulhu has also been floating around in my head.

Larger scale sculpture. Odin's Runesong right now is my largest sculpture to date. I'd love to do some even larger work, in the 3-4 foot high range. Due to the limitations of the size of my oven any really big work would have to be either sculpted in sections in polymer clay, mixed media, or cast. I have a few ideas for this right now one is the Wild Hunt and also the Man in the Moon as a large moon globe that opens to show clockwork and a little guy operating it.

Future online sales.


Right now I'm focused on local sales, the festivals and gallery. I really hope to get into selling on ebay in the near future, I've set up my account and I'm looking at other sculpture auctions to see how I want to present mine. I think that ebay will probably be something that will remain in the works for a few months, the Moore Art Festival is August 11 so it will probably be after that. I just think trying to learn both things at the same time is just too much on my plate.

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